TIBCO on TikTok

TikTok Script 1

Human history is a history of NETWORKS.

Roman Empire was a network where all roads led to Rome.

British Empire was a network of ships where the sun never set.

Religion, Nations, Family, and Companies are all networks aligned towards a set of common goals.

With computers, smartphones, and the internet, we now have digital networks around us — Google, Amazon, Uber, Netflix, TikTok, Twitter.

These digital networks help us collaborate, consume, learn, and create net new business models.

TikTok Script 2

Every company must consider constant change as they service their customers — add/improve offerings, continuously improve customer experience, improve operational efficiency while increasing profits.

A company’s network consists of customers, employees, factories, stores, websites, smartphones, logistics, all operating in a complex living network that has to respond to all kinds of EVENTS by taking optimal DECISIONS bases on the DATA.

EVENTS — — DECISIONS — — DATA.

The amount of DATA and EVENTS that a company has to process/manage/monetize is increasing rapidly, with digital networks expanding their reach into all aspects of human life with advances like IOT, Cloud computing and 5G.

Tik Tok Script 3

When I shop at Amazon — my order launches a complex set of business processes interacting in a complex network.

My order will need — Order processing, charging the credit card, updating inventory levels, notify the logisitics provider of the upcoming shipment, tracking the shipment and finally notifiying me of the delivery.

Amazon’s network has to also adjust to disruptive EVENTS — a vendor unable to send inventory to Amazon, shipping delays and other out of control EVENTS. The network also needs access to the right set of DATA to make optimal DECISIONS. The network needs to keep learning from DATA and EVENTS for continuous improvement.

TIBCO Software helps a company CONNECT all of its network’s assets. TIBCO helps curate a DATA layer enabling better DECISIONS for optimal business outcomes by leveraging EVENTS in real-time.

Retailers, Banks, Airlines are among 4000+ customers that TIBCO helps run their mission-critical operations.